Viral Marketing

What is Viral Marketing?

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. It’s a highly effective way of generating large returns for small marketing spend.

Statistics show:

  • 89% of adults share content with friends, family and associates by e-mail
  • 63% of the respondents share content at least once a week
  • 25% share daily or almost daily
  • 75% forward content up to six other people
  • 89% have no adverse feelings to brand sponsorship
  • 5% refuse to share content that contains a clear brand message

(Source: eMarketeer.com)

Media

If you are thinking of commissioning a viral campaign, our creative team will work with you on a concept that will work for you and your company. We target your intended audience, capture their attention and deliver the results with a background of over twenty years of experience in media.

Seeding

Viral videos do not distribute themselves. We build in a smart seeding strategy to make sure your content reaches the intended audience. We will make sure that your message is not only seen, but also discussed and redistributed.

Reporting

Viral success is measured not just by the quantity of hits but also by the quality and the response. We can track where your content is being reposted and can provide bespoke reporting to you with optimal insight into your campaign.

Case Study: ‘Taxi Girl’ for Hilton International

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