Selex

SELEX Galileo, a Finmeccanica company,  is a leader in defence electronics markets, with a distinctive strength in airborne mission critical systems and a wide range of capabilities for the battlefield and for homeland security applications.

The programme was produced to promote a career in engineering for graduates.

The use of our presenter Alex Lowe to link each interview with humorous sketches relating to new products was a great suggestion to the development of the DVD and allowed the delivery to relate to the intended audience.

Brief
To produce an interactive and exciting DVD to engage the young audience with an interest in engineering.
Filmed on High Definition video format at four locations in Basildon,  Essex and at client offices with the studio sequences filmed in central London.

Target audience
Potential young engineers completing A Levels.

Distribution
Free DVD packs distributed through school events and career fairs.

Feedback
The DVD was well received, and met the brief of a light hearted, yet engaging way to interact with the newly graduated audience. It has been a great way to reach, involve and leave a message with the students which would appeal to them and create an interest in researching SELEX Galileo as a potential career path.

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